Interview with Michal
What should brand content look like for Instagram?
It should be nice. Unlike on Facebook where fans digest various super-photoshopped visual, the content on Instagram should be natural. Instagram is about photographs and brands should respect this. Also the ones that only advertise on Instagram. So, if you want your brand to rock on Instagram, use beautiful “insta” photos…
Which other social networks do you think have a potential for brands?
Teenagers think Facebook is out, Snapchat is the new thing now and it’s rapidly growing. It is an everyday necessity for young people. They wake up, snap a selfie from bed, go to the bathroom to brush their teeth and they snap a selfie again. They keep snapping all day. Brands like Milka and Big Shock have completed successful campaigns and their numbers look really good. We’ll see which brand will be the next one advertising on Snapchat.